App Media news

Latest app marketing news & insights

AI discovery

What AI agents mean for app marketing

AI agents that browse, compare, and act on behalf of users are changing app discovery. Here's what app marketers should prepare for in 2026 and beyond.

1 June 202610 min read

AI discovery

ChatGPT vs Perplexity vs Google AI Overviews for app discovery

How ChatGPT, Perplexity, and Google AI Overviews recommend apps differently - and where to focus your AI visibility work first in 2026.

31 May 202610 min read

Analytics

How to measure app marketing success (without vanity metrics)

Install counts and impression share aren't enough. Here's the metric stack App Media uses to judge whether app marketing is actually working.

28 May 202611 min read

Strategy

SaaS B2B vs consumer app marketing: what's actually different

B2B SaaS apps and consumer apps share the same stores but need different acquisition logic, creative, metrics, and sales cycles. A practical comparison.

26 May 202610 min read

ASO

Custom Product Pages on iOS: what they are and when to use them

Apple Custom Product Pages (CPPs) now rank for assigned keywords in organic search. Here's how to use them for conversion and ASO in 2026.

24 May 20268 min read

ASO

App discovery in 2026: why ASO alone isn't enough

App Store Optimisation still matters - but discovery now spans AI assistants, custom product pages, and web signals. Here's the full picture for 2026.

22 May 202612 min read

AI discovery

How to check if AI is recommending your app

A practical guide to testing whether ChatGPT, Perplexity, Gemini and other AI assistants recommend your app - and what to do when they don't.

20 May 202612 min read

ASO

How App Store Optimisation (ASO) works in 2026

An up-to-date guide to App Store Optimisation in 2026 - what's changed, what still works, and how Australian app teams should approach ASO this year.

25 April 202610 min read

Paid acquisition

Apple Search Ads vs Google App Campaigns: which wins in 2026?

A side-by-side breakdown of Apple Search Ads (ASA) vs Google App Campaigns (AC) - targeting, CPI, scale and where each one wins.

22 April 20268 min read

Pre-launch

App pre-launch checklist for Australian founders (2026 edition)

The 19-step pre-launch app marketing checklist App Media uses with Australian app founders - covering App Store, paid, content, PR, analytics and launch-day execution.

18 April 202611 min read

Viral video

Viral video for app installs: the 2026 playbook

How short-form viral video on TikTok, Reels and YouTube Shorts drives app installs at fractions of paid CPI - and the discipline required to make it work.

15 April 20268 min read

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